She Wore Flowers launched in 2017 as a bridal marketplace and quickly evolved into its own private label, showcasing a collection of affordable, unique designs with its debut collection Sole e Luna.
After spending over 8 years in the wedding industry in both the UK and Canada, SWF's founder and designer, Ashley Miran, recognized a common problem when it came to shopping for wedding dresses. All too often, it seemed that brides had to sacrifice either style, or cost. They could either shop quality made, on trend designs, or settle for something a little less in an effort to be kind to the wallet. In Ash's mind, this just simply shouldn't be the norm.