She Wore Flowers originally launched in 2018 as a bridal marketplace and the brand quickly evolved into its own label, showcasing a collection of affordable, unique designs with its debut collection Sole e Luna in February 2020.
After spending nearly a decade in the wedding industry in both the UK and Canada, SWF's founder and designer, Ash Miran, recognized a common problem when it came to shopping for wedding dresses. All too often, brides had to make a sacrifice between style, or cost. It seemed they could either shop beautiful on-trend designs, or settle for something a little less special in an effort to be kind to the wallet. In Ash's mind, this just simply shouldn't be the norm.