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It all starts with a little dream.
THE SWF STORY
She Wore Flowers originally launched in 2018 as a bridal marketplace and the brand quickly evolved into its own label, showcasing a collection of affordable, unique designs with its debut collection Sole e Luna in February 2020. Since then, we've been featured on many popular platforms such as Style Me Pretty, Brides, and Junebug Weddings among others!
After spending nearly a decade in the wedding industry in both the UK and Canada, SWF's founder and designer, Ashley Miran, recognized a common problem when it came to shopping for wedding dresses. All too often, brides had to make a sacrifice between style, or cost. It seemed they could either shop beautiful on-trend designs, or settle for something a little less special in an effort to be kind to the wallet. In Ash's mind, this just simply shouldn't be the norm. Putting pen to i-pad, Ash began daydreaming up the first of many collections to come. She now serves SWF as a Designer alongside Ashley Marguerite, and also acts as the Director of Marketing and manages business to business relationships.
In the fall of 2022, we welcomed Ashley Marguerite to SWF as co-director, and we are thrilled to have her spearhead our customer experience as our new Director of Customer Engagement! She also takes part in the creation process with Ash Miran as a Designer and co-creative.
Ashley's modelling journey began four years ago, and hers and Ash's paths first crossed when she began showcasing SWF dresses in various shoots! As a hardworking mom and business owner (Ashley also runs the beautiful + successful Wild & Cozy Closet), we knew that with her aligned experience she would be the perfect partner for She Wore Flowers.
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